1973
Infront predecessor CWL AG is founded; one of the first sports marketing agencies in the world
1980
Partnership with the German Football Association (DFB) established to further boost the appeal of the DFB team matches and the DFB Cup
1981
Media and marketing partnership with the International Ice Hockey Federation (IIHF) aims to take the IIHF World Championship to the next level
1986
Günther Netzer joins Group Management, representing and acting as an ambassador for the company in the world of sport
1993
Comprehensive partnership with the European Handball Federation (EHF) initiated, along with formation of the Men's and Women's EURO events
1993
Computer-controlled rotating boards introduced for the first time at a German National Team match offering multiple messages, but same high quality and reliability
1996
Infront predecessor Prisma Sports & Media founded
1997
FIFA Archive is created in Ipswich UK, the unique archive of all moving images from FIFA's history
1999
Host Broadcast Services (HBS) founded to produce television and radio signals for the 2002 and 2006 FIFA World Cups™
2001
Infront predecessor KirchSport AG formed, merging the sports-rights agencies of Prisma Sports & Media AG and CWL AG
2001
First in-goal cameras at IIHF Ice Hockey World Championship
2002
2002 FIFA World Cup Korea/Japan™: The first World Cup with fully digital coverage, and the first where host broadcast was undertaken by Infront's HBS
2002
HBS wins Sportel Golden Podium Award "TV Sport image of the year" for new technological standards at the 2002 FIFA World Cup™
2003
Infront Sports & Media AG officially launched
2003
Nordic sports marketing company, Sponsor Service Finland Oy, is acquired to strengthen the company's operations in the Nordic region and focus on winter sports
2003
A 5-year marketing agreement for the Chinese Super League is signed, signalling entry into the Chinese market
2004
Infront China is founded, with office in Beijing
2005
Swedevent AB, one of Sweden’s leading marketing companies, is acquired, further expanding Nordic region business
2005
Long-term partnership with the Chinese Basketball league established to undertake a major marketing and re-branding of the CBA League
2005
FIS World Cup, FIS World Championships and IBU World Cup rights acquired through majority shareholding of APF Marketing Services
2005
Infront and HBS produce first preview and live demonstration of the "HDTV experience" at the FIFA Confederations Cup 2005
2005
Philippe Blatter joins the Infront Group to replace President and CEO Oscar Frei (takeover mid 2006)
2006
2006 FIFA World Cup Germany™: First global event fully produced in high definition widescreen digital format with digital media requirements embedded
2006
Infront and HBS win "Judges'Award"at the IBC Awards for "New Media production at the 2006 FIFA World Cup™"
2006
Italian sports marketing agency Media Partners acquired
2006
Infront and Dentsu launch Football Media Services joint venture to sell FIFA's Asian media rights
2006
Infront and CBA sign a ground-breaking sponsorship agreement with China Mobile Communications Corporation - one of the largest commitments at the time
2007
FGSPORT Group joins forces with Infront to promote the FIM Superbike World Championship and is re-branded as Infront Motor Sports in late 2008
2007
Infront Germany GmbH launched in same month after acquiring DSM Sportwerbung in June - a key step in strengthening Infront's football presence in Germany
2007
Infront announces major strategic development with the launch of “Empire of Sports” – an online virtual world of sports gaming platform
2007
HBS wins ISEMS Award for 2006 FIFA World Cup™ host broadcast operation
2008
First international web-TV service for European Handball Championship
2008
HBS chosen as host broadcaster for French football's Ligue 1
2008
First live 3D production of IIHF Ice Hockey World Championship
2008
Infront becomes Official Marketing Partner of the World Curling Federation (WCF)
2008
First dedicated Mobile International Signal in football (Ligue 1) and production of the first self-contained real-time signal for terminal mobile devices
2008
Successful partnership with the DFB is extended to include central marketing of the DFB Cup
2008
Infront Hospitality Management GmbH, formerly Walch's Event Hospitality Catering, is established as Infront's hospitality subsidiary
2009
Infront named strategic advisor to Lega Calcio, for all properties including Serie A, Serie B, the TIM Cup and the TIM Supercup
2009
HBS supports broadcast of Europe's first-ever live 3D football match between Olympique Lyon and Paris Saint-Germain
2009
Infront Austria launched after full integration of APF Marketing Services GmbH
2009
Strategic partnership between Kofler Company and Infront Hospitality creates one of the leading sport and event hospitality and catering operations in Europe
2009
New collective marketing concept for FIS Alpine Ski World Cup introduced, providing higher exclusivity, impact and visibility to commercial partners
2009
Infront invests in state-of-the-art LED venue advertising systems from market leader Imago
2010
Infront is named marketing partner for the international Four Hills tournament (Vierschanzentournee)
2010
Infront's innovative concept to stage the Opening Game of the 2010 IIHF Ice Hockey World Championship in a football stadium wins world record for spectator attendance at an ice hockey game, with 77,803 fans
2010
First-ever 3D coverage of a FIFA World Cup™, produced and delivered by HBS, working closely with FIFA partner Sony
2010
HBS wins Judges' award at the International Broadcasting Convention for its broadcast of the 2010 FIFA World Cup South Africa™ in stereoscopic 3D
2011
InfrontRingier joint venture formed between Infront and Ringier AG to exploit the Swiss sports market
2011
First ever LED advertising for FIFA Women's World Cup™
2011
InfrontRingier partners with Swiss Cycling to focus on development of cycling in Switzerland
2011
HBS receives a Golden Podium award at SportelMonaco for the coverage of the FIFA Women's World Cup Germany 2011™
2011
Partnership with World Triathlon Corporation (WTC) to create a central sponsorship structure for Ironman events across Europe and South Africa
2011
Infront acquired by European private equity firm Bridgepoint
2011
Infront introduces a Grand Slam Jackpot for the 60th edition of the Four Hills ski jumping tournament
2012
FIM Superbike World Championship re-branded for 25th anniversary to reflect the style of supreme motor racing; awarded the 2012 US Marcom Gold Award
2012
LED advertising is offered to commercial partners at the Men's EHF EURO for the first time together with full HD production of the event on TV
2012
LED advertising solutions provided for all UEFA EURO 2012™ matches
2012
Infront France launched - offering its premium sales, marketing and client services to French sports rights holders
2012
Li Ning sponsorship of CBA League negotiated by Infront becomes the biggest sponsorship commitment ever secured for a Chinese sports property
2012
UCI selects Infront to distribute media rights of the UCI Road, Track, Mountain Bike and BMX World Championship and UCI Track Cycling World Cup
2012
Infront wins Sportel Golden Podium award for media production of Ironman promotional trailer
2012
HBS appointed TV Production Partner of World Rally Championship for 2013
2013
Infront and Designwerk are awarded the 2013 Golden Transform Award for re-branding the FIM Superbike world championship
2013
Infront acquires international media rights to FIS Nordic Ski World Cups in Finland, now encompassing almost the entire FIS Alpine and Nordic Ski World Cup series
2013
Infront becomes Hospitality Sales Agent of Stade de France
2013
HBS performs first ever 4K production trials at the FIFA Confederation Cup 2013
2013
Italian Winter Sports Federation FISI appoints Infront as marketing agent and advisor
2013
Infront Pan-Asia is launched in Singapore
2013
Infront appointed exclusive commercial partner of the new Champions Hockey League
2013
Partnership formed with Turkish Basketball Federation to advance basketball in Turkey
2013
Infront acquires B2RUN – one of Europe’s largest corporate running series - further expanding the endurance and mass participant segment of its portfolio
2014
Infront France becomes Official Hospitality Agent for 2015 Rugby World Cup in France
2014
Infront acquires media, broadcast, production as well as advertising rights for the FIS Alpine and Nordic Ski World Championships 2019 and 2021
2014
IOC appoints Infront as exclusive media rights partner in Sub-Saharan Africa for the 2014 Winter Olympics, the 2014 Youth Olympic Games and the 2016 Summer Olympic Games
2014
InfrontRingier takes over the organisation and marketing of the Tour de Suisse
2014
Infront Turkey is fully operational with new office opened in Istanbul
2014
Infront chosen by World Marathon Majors to support development of integrated marketing platform
2014
Happy 10k running series launched in China
2014
Introduction of a new brand identity together with TBF to launch the 2014/15 Turkish Basketball League season
2014
New marketing concept developed, including first-ever usage of illuminated advertising banners in winter sports
2015
Referee Sportsmarketing in the Netherlands is acquired
2015
Formation of dedicated Active Lifestyle & Endurance unit (re-launched in late 2017 as Personal & Corporate Fitness)
2015
Wanda Group acquires Infront Sports & Media from Bridgepoint
2015
Infront appointed to market worldwide media rights of FIA World Endurance Championship
2015
Dalian Wanda announces formation of Wanda Sports, combining Infront Sports & Media and World Triathlon Corporation
2016
Infront acquires majority shareholding in digital company Omnigon
2016
FIBA joins forces with Infront to raise global impact of basketball
2016
BWF and Infront announce landmark partnership
2016
B2Run wins Health Media Award
2016
Infront wins "Agency of the Year" at the TV Sports Awards
2016
Acquisition of French agency SELLA Communication
2017
Media and broadcast rights of the FIS Freestyle, Freeski & Snowboard World Championships 2019 acquired
2017
Infront adds golf to portfolio with FIG partnership
2017
Extension of 25 year partnership between SKODA and the IIHF Ice Hockey World Championship to 2021, and crowned with a new entry in the Guiness World Records
2017
Infront wins "Agency of the Year" at TV Sports Awards for the second time in a row
2017
Infront unveils new strategy and brand identity
2018
Infront and EHF expand 25-year-long partnership
2018
Virtual advertising implemented for the first time at the IIHF Ice Hockey World Championship
2018
Infront acquires Italian mass participation cycling events Granfondo Campagnolo Roma
2018
XLETIX GmbH acquisition strengthens themed run portfolio
2018
For the first time, HBS produced the 2018 FIFA World Cup™ entirely in UHD as well as with 360 degree cameras for a VR experience
2018
Infront adds Athletics to portfolio with FIDAL partnership in Italy
2018
Exclusive SPFL media rights partnership bolsters UK football presence
2018
Infront launches Fan+, a fan-orientated app for Italian football clubs
2019
Infront and ISU pair up for new exclusive media rights partnership
2019
Infront moves into motocross (MXGP) with Youthstream acquisition
2019
Acquisition of UK's Threshold Sports broadens Personal & Corporate Fitness portfolio
2019
Infront strenghtens leading position in Personal & Corporate Fitness with Megamarsch acquisition
2019
English Premier League (EPL) appoints Infront as exclusive media rights partner in Sub-Saharan Africa
2019
Infront and IOC sign exclusive media rights partnership for Sub-Saharan Africa
2019
Infront takes stake in tech start-up Minute.ly
2019
Infront, IAAF and Diamond League reach landmark media rights agreement
2019
IIHF extends media and marketing partnership with Infront until 2033
2019
Infront Productions completes successful test of 5G production at BMW BERLIN-MARATHON
2019
CHL and Infront extend partnership until 2028
2019
Infront makes strategic investment in HYROX, the world series of fitness
2019
Infront grows role with CEV through prolongation
2020
Infront continues technology drive with Videocites investment
2020
Infront and IBU take partnership into third decade with extended agreement
2020
IGBS and World Rugby were recognised at the SVG Europe TV Awards with the ‘Outstanding Production Achievement – Event’ award for the coverage of the Rugby World Cup Japan 2019™
2020
Infront to exclusively manage Lega Basket Serie A's marketing, sponsorship and digital rights for next three seasons
2020
IGBS wins award for The Rugby World Cup Semi Final 2019 England vs New Zealand
2020
Infront Lab partners to receive three SportsPro OTT Awards: Golden Award Best Tech Company (WSC), Silver Award Best Anti-Piracy (Videocites), Golden Award Best Start-up Tech Company (minute.ly)
2021
Infront and the International Paralympic Committee (IPC) sign ground-breaking media rights partnership
2021
Infront’s cycling portfolio moves up a gear through Flanders Classics and Amstel Gold Race partnership
2021
Professional Squash Association (PSA) and Infront sign equity investment and comprehensive partnership agreement
2021
Infront to manage Italy's Serie A international media rights until end of 2023/24 season
2021
Infront expands footprint in Africa through stake in Sanlam Cape Town Marathon
2021
Infront launches “Brave New Sport” to fuel fresh dialogue on the desirable future of sport
2021
ÖSV and Infront agree on long-term partnership
2022
Infront Lab wins the ISC International Sports Fan Engagement Award for the Innovation Game with the 1. FC Köln
2022
Infront is proud to be listed in the top 5 most attractive employers in sport in the sports marketing agencies category
2022
Infront builds on running portfolio through investment in Blackmores Sydney Marathon
2022
Top tier rights and bold technical vision at heart of new Infront Bettor service
2022
Infront bolsters fitness portfolio through further HYROX investment
2022
Infront steps-up tech offering through Pico Get Personal acquisition
2023
World Athletics and Infront extend media rights agreement
2023
Infront expands endurance sport digital solutions portfolio through MarathonFoto acquisition
2023
Swedish Top Handball Leagues team up with Infront for game-changing digital transformation
2023
Infront publishes its first ESG Report
2023
IOC announces Infront as exclusive Central and South East Asia Media Rights holder for 2026-2032 period
2023
Infront secures exclusive marketing agreement with Germany’s easyCredit BBL
2023
Infront Bettor announces five-year partnership with LFP
2023
Infront secures landmark five-year global partnership with International Tennis Federation
2023
Infront and ADAC accelerate together
2024
Lega Serie A and Infront partner in Asian media rights deal
2024
HYROX named to Fast Company’s annual list of the World’s Most Innovative Companies of 2024
2024
Infront’s Stefan Krauss hands over to Julien Ternisien and Hansjörg Jeserznik
2024
Infront unveils complete digital solution with Engines 365
