OUR HERITAGE IN SPORTS

June

1973

Infront predecessor CWL AG is founded; one of the first sports marketing agencies in the world

Organic Growth
June

1980

Partnership with the German Football Association (DFB) established to further boost the appeal of the DFB team matches and the DFB Cup

New Business
June

1981

Media and marketing partnership with the International Ice Hockey Federation (IIHF) aims to take the IIHF World Championship to the next level

New Business
June

1986

Günther Netzer joins Group Management, representing and acting as an ambassador for the company in the world of sport

Milestone
June

1993

Comprehensive partnership with the European Handball Federation (EHF) initiated, along with formation of the Men's and Women's EURO events

New Business
July

1993

Computer-controlled rotating boards introduced for the first time at a German National Team match offering multiple messages, but same high quality and reliability

Industry First
June

1996

Infront predecessor Prisma Sports & Media founded

Organic Growth
June

1997

FIFA Archive is created in Ipswich UK, the unique archive of all moving images from FIFA's history

Organic Growth
June

1999

Host Broadcast Services (HBS) founded to produce television and radio signals for the 2002 and 2006 FIFA World Cups™

Organic Growth
March

2001

Infront predecessor KirchSport AG formed, merging the sports-rights agencies of Prisma Sports & Media AG and CWL AG

Organic Growth
May

2001

First in-goal cameras at IIHF Ice Hockey World Championship

Industry First
June

2002

2002 FIFA World Cup Korea/Japan™: The first World Cup with fully digital coverage, and the first where host broadcast was undertaken by Infront's HBS

Industry First
October

2002

HBS wins Sportel Golden Podium Award "TV Sport image of the year" for new technological standards at the 2002 FIFA World Cup™

Award
February

2003

Infront Sports & Media AG officially launched

Organic Growth
September

2003

Nordic sports marketing company, Sponsor Service Finland Oy, is acquired to strengthen the company's operations in the Nordic region and focus on winter sports

M&A
October

2003

A 5-year marketing agreement for the Chinese Super League is signed, signalling entry into the Chinese market

New Business
January

2004

Infront China is founded, with office in Beijing

Organic Growth
January

2005

Swedevent AB, one of Sweden’s leading marketing companies, is acquired, further expanding Nordic region business

M&A
May

2005

Long-term partnership with the Chinese Basketball league established to undertake a major marketing and re-branding of the CBA League

New Business
May

2005

FIS World Cup, FIS World Championships and IBU World Cup rights acquired through majority shareholding of APF Marketing Services

New Business
June

2005

Infront and HBS produce first preview and live demonstration of the "HDTV experience" at the FIFA Confederations Cup 2005

Industry First
December

2005

Philippe Blatter joins the Infront Group to replace President and CEO Oscar Frei (takeover mid 2006)

Milestone
June

2006

2006 FIFA World Cup Germany™: First global event fully produced in high definition widescreen digital format with digital media requirements embedded

Industry First
September

2006

Infront and HBS win "Judges'Award"at the IBC Awards for "New Media production at the 2006 FIFA World Cup™"

Award
October

2006

Italian sports marketing agency Media Partners acquired

M&A
October

2006

Infront and Dentsu launch Football Media Services joint venture to sell FIFA's Asian media rights

Organic Growth
October

2006

Infront and CBA sign a ground-breaking sponsorship agreement with China Mobile Communications Corporation - one of the largest commitments at the time

New Business
May

2007

FGSPORT Group joins forces with Infront to promote the FIM Superbike World Championship and is re-branded as Infront Motor Sports in late 2008

Organic Growth
June

2007

Infront Germany GmbH launched in same month after acquiring DSM Sportwerbung in June - a key step in strengthening Infront's football presence in Germany

Organic Growth
August

2007

Infront announces major strategic development with the launch of “Empire of Sports” – an online virtual world of sports gaming platform

Industry First
November

2007

HBS wins ISEMS Award for 2006 FIFA World Cup™ host broadcast operation

Award
January

2008

First international web-TV service for European Handball Championship

Industry First
March

2008

HBS chosen as host broadcaster for French football's Ligue 1

New Business
May

2008

First live 3D production of IIHF Ice Hockey World Championship

Industry First
June

2008

Infront becomes Official Marketing Partner of the World Curling Federation (WCF)

New Business
August

2008

First dedicated Mobile International Signal in football (Ligue 1) and production of the first self-contained real-time signal for terminal mobile devices

Industry First
November

2008

Successful partnership with the DFB is extended to include central marketing of the DFB Cup

New Business
December

2008

Infront Hospitality Management GmbH, formerly Walch's Event Hospitality Catering, is established as Infront's hospitality subsidiary

Organic Growth
January

2009

Infront named strategic advisor to Lega Calcio, for all properties including Serie A, Serie B, the TIM Cup and the TIM Supercup

New Business
April

2009

HBS supports broadcast of Europe's first-ever live 3D football match between Olympique Lyon and Paris Saint-Germain

Industry First
June

2009

Infront Austria launched after full integration of APF Marketing Services GmbH

Organic Growth
June

2009

Strategic partnership between Kofler Company and Infront Hospitality creates one of the leading sport and event hospitality and catering operations in Europe

Organic Growth
August

2009

New collective marketing concept for FIS Alpine Ski World Cup introduced, providing higher exclusivity, impact and visibility to commercial partners

Innovation
September

2009

Infront invests in state-of-the-art LED venue advertising systems from market leader Imago

Innovation
January

2010

Infront is named marketing partner for the international Four Hills tournament (Vierschanzentournee)

New Business
May

2010

Infront's innovative concept to stage the Opening Game of the 2010 IIHF Ice Hockey World Championship in a football stadium wins world record for spectator attendance at an ice hockey game, with 77,803 fans

Innovation
June

2010

First-ever 3D coverage of a FIFA World Cup™, produced and delivered by HBS, working closely with FIFA partner Sony

Industry First
September

2010

HBS wins Judges' award at the International Broadcasting Convention for its broadcast of the 2010 FIFA World Cup South Africa™ in stereoscopic 3D

Award
February

2011

InfrontRingier joint venture formed between Infront and Ringier AG to exploit the Swiss sports market

Organic Growth
June

2011

First ever LED advertising for FIFA Women's World Cup™

Industry First
July

2011

InfrontRingier partners with Swiss Cycling to focus on development of cycling in Switzerland

New Business
October

2011

HBS receives a Golden Podium award at SportelMonaco for the coverage of the FIFA Women's World Cup Germany 2011™

Award
October

2011

Partnership with World Triathlon Corporation (WTC) to create a central sponsorship structure for Ironman events across Europe and South Africa

New Business
December

2011

Infront acquired by European private equity firm Bridgepoint

Organic Growth
December

2011

Infront introduces a Grand Slam Jackpot for the 60th edition of the Four Hills ski jumping tournament

Innovation
February

2012

FIM Superbike World Championship re-branded for 25th anniversary to reflect the style of supreme motor racing; awarded the 2012 US Marcom Gold Award

Award
April

2012

LED advertising is offered to commercial partners at the Men's EHF EURO for the first time together with full HD production of the event on TV

Industry First
June

2012

LED advertising solutions provided for all UEFA EURO 2012™ matches

Innovation
July

2012

Infront France launched - offering its premium sales, marketing and client services to French sports rights holders

Organic Growth
September

2012

Li Ning sponsorship of CBA League negotiated by Infront becomes the biggest sponsorship commitment ever secured for a Chinese sports property

New Business
September

2012

UCI selects Infront to distribute media rights of the UCI Road, Track, Mountain Bike and BMX World Championship and UCI Track Cycling World Cup

New Business
October

2012

Infront wins Sportel Golden Podium award for media production of Ironman promotional trailer

Award
December

2012

HBS appointed TV Production Partner of World Rally Championship for 2013

New Business
January

2013

Infront and Designwerk are awarded the 2013 Golden Transform Award for re-branding the FIM Superbike world championship

Award
January

2013

Infront acquires international media rights to FIS Nordic Ski World Cups in Finland, now encompassing almost the entire FIS Alpine and Nordic Ski World Cup series

New Business
January

2013

Infront becomes Hospitality Sales Agent of Stade de France

New Business
June

2013

HBS performs first ever 4K production trials at the FIFA Confederation Cup 2013

Industry First
July

2013

Italian Winter Sports Federation FISI appoints Infront as marketing agent and advisor 

New Business
July

2013

Infront Pan-Asia is launched in Singapore

Organic Growth
October

2013

Infront appointed exclusive commercial partner of the new Champions Hockey League

New Business
November

2013

Partnership formed with Turkish Basketball Federation to advance basketball in Turkey

New Business
December

2013

Infront acquires B2RUN – one of Europe’s largest corporate running series - further expanding the endurance and mass participant segment of its portfolio

M&A
February

2014

Infront France becomes Official Hospitality Agent for 2015 Rugby World Cup in France

New Business
February

2014

Infront acquires media, broadcast, production as well as advertising rights for the FIS Alpine and Nordic Ski World Championships 2019 and 2021

New Business
June

2014

IOC appoints Infront as exclusive media rights partner in Sub-Saharan Africa for the 2014 Winter Olympics, the 2014 Youth Olympic Games and the 2016 Summer Olympic Games

New Business
July

2014

InfrontRingier takes over the organisation and marketing of the Tour de Suisse

New Business
July

2014

Infront Turkey is fully operational with new office opened in Istanbul

Organic Growth
July

2014

Infront chosen by World Marathon Majors to support development of integrated marketing platform

New Business
July

2014

Happy 10k running series launched in China

New Business
October

2014

Introduction of a new brand identity together with TBF to launch the 2014/15 Turkish Basketball League season

Innovation
November

2014

New marketing concept developed, including first-ever usage of illuminated advertising banners in winter sports

Industry First
February

2015

Referee Sportsmarketing in the Netherlands is acquired

M&A
February

2015

Formation of dedicated Active Lifestyle & Endurance unit (re-launched in late 2017 as Personal & Corporate Fitness)

Organic Growth
February

2015

Wanda Group acquires Infront Sports & Media from Bridgepoint

Organic Growth
May

2015

Infront appointed to market worldwide media rights of FIA World Endurance Championship

New Business
October

2015

Strategic partnership with Vizrt to bring virtual overlay solution to the market

New Business
November

2015

Dalian Wanda announces formation of Wanda Sports, combining Infront Sports & Media and World Triathlon Corporation

Organic Growth
January

2016

Infront acquires majority shareholding in digital company Omnigon

M&A
June

2016

FIBA joins forces with Infront to raise global impact of basketball

New Business
September

2016

BWF and Infront announce landmark partnership

New Business
September

2016

B2Run wins Health Media Award

Award
October

2016

Infront wins "Agency of the Year" at the TV Sports Awards

Award
November

2016

Acquisition of French agency SELLA Communication

M&A
February

2017

OMNIGON honoured with Interactive Media Award of DFB Cup mobile app

Award
February

2017

Media and broadcast rights of the FIS Freestyle, Freeski & Snowboard World Championships 2019 acquired

New Business
April

2017

Infront adds golf to portfolio with FIG partnership

New Business
May

2017

Extension of 25 year partnership between SKODA and the IIHF Ice Hockey World Championship to 2021, and crowned with a new entry in the Guiness World Records

Milestone
October

2017

Infront wins "Agency of the Year" at TV Sports Awards for the second time in a row

Award
December

2017

Infront unveils new strategy and brand identity

Milestone
January

2018

Infront enters esports with STARK exclusive partnership

New Business
May

2018

Infront and EHF expand 25-year-long partnership

Milestone
May

2018

Virtual advertising implemented for the first time at the IIHF Ice Hockey World Championship

Industry First
June

2018

Infront acquires Italian mass participation cycling events Granfondo Campagnolo Roma

M&A
June

2018

XLETIX GmbH acquisition strengthens themed run portfolio

M&A
June

2018

For the first time, HBS produced the 2018 FIFA World Cup™ entirely in UHD as well as with 360 degree cameras for a VR experience

Industry First
July

2018

Infront adds Athletics to portfolio with FIDAL partnership in Italy

New Business
August

2018

Infront adds to esports portfolio with MKERS partnership

New Business
August

2018

Exclusive SPFL media rights partnership bolsters UK football presence

New Business
November

2018

Infront launches Fan+, a fan-orientated app for Italian football clubs

Innovation
January

2019

Infront and ISU pair up for new exclusive media rights partnership

New Business
January

2019

Infront moves into motocross (MXGP) with Youthstream acquisition

M&A
April

2019

Acquisition of UK's Threshold Sports broadens Personal & Corporate Fitness portfolio

M&A
May

2019

Infront strenghtens leading position in Personal & Corporate Fitness with Megamarsch acquisition

M&A
May

2019

Infront launches iX.co, an independent entity aimed at becoming the world's leading digital media and solutions company that connects brands and sports rights holders to global fan audiences

Organic Growth
May

2019

English Premier League (EPL) appoints Infront as exclusive media rights partner in Sub-Saharan Africa

New Business
June

2019

Infront and IOC sign exclusive media rights partnership for Sub-Saharan Africa

New Business
July

2019

Infront takes stake in tech start-up Minute.ly

M&A
September

2019

Infront, IAAF and Diamond League reach landmark media rights agreement

New Business
September

2019

IIHF extends media and marketing partnership with Infront until 2033

Milestone
September

2019

Infront Productions completes successful test of 5G production at BMW BERLIN-MARATHON

Innovation
December

2019

CHL and Infront extend partnership until 2028

Milestone
December

2019

Infront makes strategic investment in HYROX, the world series of fitness

New Business
December

2019

Infront grows role with CEV through prolongation

Milestone
January

2020

Infront continues technology drive with Videocites investment

M&A
February

2020

Infront and IBU take partnership into third decade with extended agreement

Milestone
May

2020

IGBS and World Rugby were recognised at the SVG Europe TV Awards with the ‘Outstanding Production Achievement – Event’ award for the coverage of the Rugby World Cup Japan 2019™

Award
September

2020

Infront to exclusively manage Lega Basket Serie A's marketing, sponsorship and digital rights for next three seasons

New Business
November

2020

IGBS wins award for The Rugby World Cup Semi Final 2019 England vs New Zealand

Milestone
December

2020

iX.co received two Interactive Media Awards for outstanding achievement in web design and development for NASCAR and PGA TOUR

Award
December

2020

Infront Lab partners to receive three SportsPro OTT Awards: Golden Award Best Tech Company (WSC), Silver Award Best Anti-Piracy (Videocites), Golden Award Best Start-up Tech Company (minute.ly)

Award
January

2021

Infront and the International Paralympic Committee (IPC) sign ground-breaking media rights partnership

New Business
January

2021

Infront’s cycling portfolio moves up a gear through Flanders Classics and Amstel Gold Race partnership

New Business
February

2021

Professional Squash Association (PSA) and Infront sign equity investment and comprehensive partnership agreement

New Business
April

2021

Infront to manage Italy's Serie A international media rights until end of 2023/24 season

New Business
April

2021

New brand identity Infront X unites iX.co and Infront Lab to offer holistic solutions for brands and partners

Milestone
August

2021

Infront expands footprint in Africa through stake in Sanlam Cape Town Marathon

M&A
November

2021

Infront launches “Brave New Sport” to fuel fresh dialogue on the desirable future of sport

Industry First
September

2022

Infront builds on running portfolio through investment in Blackmores Sydney Marathon

M&A
September

2022

Infront and River Media Partners join forces for EPCR media rights agreement

New Business
September

2022

ÖSV and Infront agree on long-term partnership

New Business
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