OUR HERITAGE IN SPORTS

March

2023

Infront expands endurance sport digital solutions portfolio through MarathonFoto acquisition

M&A
November

2022

Infront steps-up tech offering through Pico Get Personal acquisition

M&A
October

2022

Infront bolsters fitness portfolio through further HYROX investment

M&A
July

2022

Infront builds on running portfolio through investment in Blackmores Sydney Marathon

M&A
August

2021

Infront expands footprint in Africa through stake in Sanlam Cape Town Marathon

M&A
January

2020

Infront continues technology drive with Videocites investment

M&A
December

2019

Infront makes strategic investment in HYROX, the world series of fitness

M&A
July

2019

Infront takes stake in tech start-up Minute.ly

M&A
May

2019

Infront strenghtens leading position in Personal & Corporate Fitness with Megamarsch acquisition

M&A
April

2019

Acquisition of UK's Threshold Sports broadens Personal & Corporate Fitness portfolio

M&A
January

2019

Infront moves into motocross (MXGP) with Youthstream acquisition

M&A
June

2018

XLETIX GmbH acquisition strengthens themed run portfolio

M&A
June

2018

Infront acquires Italian mass participation cycling events Granfondo Campagnolo Roma

M&A
November

2016

Acquisition of French agency SELLA Communication

M&A
January

2016

Infront acquires majority shareholding in digital company Omnigon

M&A
February

2015

Referee Sportsmarketing in the Netherlands is acquired

M&A
December

2013

Infront acquires B2RUN – one of Europe’s largest corporate running series - further expanding the endurance and mass participant segment of its portfolio

M&A
October

2006

Italian sports marketing agency Media Partners acquired

M&A
January

2005

Swedevent AB, one of Sweden’s leading marketing companies, is acquired, further expanding Nordic region business

M&A
September

2003

Nordic sports marketing company, Sponsor Service Finland Oy, is acquired to strengthen the company's operations in the Nordic region and focus on winter sports

M&A
2023
2023
2023
2003